Powerbar

Since 1986, Powerbar has inspired athletes around the world to push their limits. They made history with the first energy bar – and they continue to do so today. Powerbar's mission: to support you in achieving your personal goals with smart sports nutrition, 40 years of experience and scientific expertise.

Founder of the energy bar.

In 1986, a Canadian marathon runner suffered a serious injury during a race – and realized there was no suitable sports nutrition available. Together with his wife, he developed the world’s first energy bar in his home kitchen – which laid the foundation for Powerbar®. Since then, they have grown, become an icon in sports nutrition and have followed generations of athletes – from recreational runners to world-class athletes. In 2026, they will celebrate 40 years of Powerbar® – and today, more than ever, they are synonymous with performance.

Powerbar's mission

Powerbar knows that nutrition is a critical factor in athletic success – from exercise to high performance. The right nutrients at the right time not only give athletes energy, but also control, self-determination and the power to push their limits. That's exactly why they develop their products: with scientific expertise, genuine passion and the ambition to support all levels of performance.

Powerbar products

Whether it's everyday life, training or competition - Powerbars products deliver exactly what your body needs. Before training, during intense exertion or in the recovery phase afterwards - their products give you exactly the nutrients your body needs. Energy products power you through demanding phases, proteins support recovery and delicious bars keep you full throughout your active day.