Neversecond

Never second

Scientifically proven excellence

At the heart of NEVERSECONDs is the groundbreaking work of Dr. Asker Jeukendrup, a world-renowned expert in sports nutrition. His extensive research and innovative approach form the basis of Neversecond's scientifically validated products, ensuring athletes receive a nutritionally superior fuel for their training and competition.

The Master of the Elite

NEVERSECOND's effectiveness is proven not only in the lab but also on the global stage. Celebrated victories such as UTMB (twice), Tour de France, Leadville, Unbound and Paris-Roubaix, along with several Ironman triumphs, stand as proof of the performance of Neversecond's products. Major teams and athletes such as EF Education Pro Cycling, Team Bahrain Victorious, Jim Walmsley and Lisa Norden rely on NEVERSECOND for their energy strategy, showcasing Neversecond's unparalleled impact in the world of elite sports.

Optimal fuel solutions

To understand the unique demands of endurance sports, NEVERSECOND offers a wide range of energy solutions, including energy gels, bars and sports drinks. Designed to work together, their products simplify and customize energy intake for endurance athletes, ensuring they can focus on what matters most: performance.

Groundbreaking research on sports nutrition

NEVERSECOND is at the forefront of innovation in sports nutrition, thanks to decades of research led by Dr. Jeukendrup. Their commitment to separating fact from fiction in sports nutrition guides the development of products that set new standards for efficiency and reliability.

With NEVERSECOND, athletes of all levels can unleash their full potential, backed by the highest caliber of sports nutrition science available.