Swix

Swix is one of the world's most well-known and respected brands in cross-country skiing and Nordic winter sports . Founded in 1946 by Börje Gabrielsson , the company has its roots in the scientific development of ski wax – work that laid the foundation for modern ski preparation. Today, Swix is headquartered in Lillehammer, Norway , and is strongly associated with Nordic winter conditions and elite skiing.

Swix was the first to develop color-coded ski wax , a system that is still used throughout the ski industry. Through extensive testing and a systematic approach, they created waxes tailored to different snow types and temperatures – rather than a one-size-fits-all solution.

Ski wax and preparation – Swix core

Swix is globally synonymous with ski wax and waxing technology . The range includes:

Fixing wax and sliding wax

Liquid and solid gels

Elite-level competition wax

Tools and accessories for ski preparation

The products are used by both exercisers and World Cup skiers , and are continuously developed through testing activities in collaboration with professional racing teams.

Ski poles – world-leading performance

In addition to wax, Swix is also one of the world's largest manufacturers of ski poles . Since the acquisition of the Norwegian ski pole factory in Lillehammer in the 1970s, Swix has developed poles for:

Cross-country skiing

Roller skis

Alpine skiing

Nordic walking

The focus is on low weight, high stiffness and efficient power transfer , characteristics that are crucial for both competition and training.

Clothing and equipment for training and skiing

Swix also offers technical clothing and training garments , developed for skiing and physical activity in cold climates. The range includes:

Base layer and mid layer

Jackets and pants for cross-country skiing

Gloves, hats and accessories

The garments are designed to provide freedom of movement, wind protection and temperature regulation during high-intensity activity.

Who is Swix suitable for?

Swix is an obvious choice for you who:

Cross-country skiing, exercise or competition

Want reliable ski wax for Nordic conditions

Looking for high-quality ski poles and accessories

Exercising and staying outdoors all year round

The brand is used by everyone from everyday exercisers to top international skiers , reflecting Swix's clear focus on performance, quality and function.

Swix – when every pole stroke counts

With over 75 years of experience in ski technology, Swix has built a brand that focuses on science, testing and passion for cross-country skiing . Whether you're heading for a Sunday ride or a race start, Swix is designed to give you the best possible conditions on the trail.