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About Us | Outdoor Buddies – Runners, Skiers & Adventurers
Outdoor Buddies is a specialist shop with its heart in the mountains – literally. In our shop, which is located a bit secretly in a basement in the middle of central Åre, we have been helping both beginners and experienced adventurers find the right equipment for running, skiing and hiking since 2014. Originally called Rent-a-Plagg, we still rent everything you need for both skiing and outdoor activities, whether for a day, a week or a longer period.
We are also proud to have Åre's (Sweden's?) widest range of sports drinks, energy gels and performance products for training and competition. For those who want to buy their own equipment, we have a carefully selected range of clothing, shoes, poles, running vests, hiking equipment and accessories. In addition, we offer a large range of spare parts and products for washing and impregnation , so that you can give your equipment a long and sustainable life.
Do you feel like you don't want to – or can't – take care of it yourself? Then we're happy to help. We offer professional washing and impregnation services for everything from shell garments to sleeping bags.
We who work here share a strong passion for being outdoors. Whether it's everyday adventures in the mountains behind the house or ultramarathons in new places, we bring our experience and joy into everything we do. When you visit us, you'll meet people who actually use the equipment we sell – every day.
We are glad you found us. A warm welcome to the store in Åre or here in the online store! Do you have any questions? Don't hesitate to contact us. We have a real phone that we actually answer – and if we miss your call, please try again. We will be happy to help you on your next adventure.
Emelie Sellberg has always lived close to nature. She started out as a dedicated horse girl, where long days outdoors, discipline and endurance became a natural part of life. Over time, her interest in running grew – from shorter laps to ultra-long adventures that require strength, strategy and brainpower.
Today, Emelie is an important part of the Outdoor Buddies team, known for her sense of what the body needs during long runs, her knowledge of energy and nutrition, and her ability to inspire others to dare a little more.
She has completed several major races and challenges, including:
Ultravase
Survive Iceland – Endurance Ride
Stockholm Marathon
Dublin Marathon
Cape Wrath Ultra – eight-day Scottish wilderness adventure
Emelie is our in-house “fuel master”. She has a unique sense of how the body reacts during long efforts and has become an expert on energy intake, timing and the mental part of endurance. This makes her the perfect person to ask about sports drinks, gels, bars and how to best fuel your long rides.
When she's not running long distances, she can often be seen with her dog, on horseback rides, or out on the trails in Åre. Her philosophy is simple:
Movement should be fun, varied and something you look forward to – not something you “have to” do.
When you meet Emelie in the store or through customer contact, you will find a warm, knowledgeable and genuinely interested person who is happy to share her experience. Whether you are a beginner, an exerciser or aiming for longer distances, she will be happy to help you find the right equipment, the right energy and the right mindset.
Emelie is one of the people who makes Outdoor Buddies more than just a store – she is a source of inspiration with as much heart as perseverance.
Magnus Sellberg is one of the driving forces behind Outdoor Buddies – and living proof of what happens when you combine a passion for nature with a curiosity about how far (and for how long) your body can take you.
Growing up in Dalarna, with forests and trails around the corner, he early developed a natural feeling for outdoor life, endurance and that special joy that only comes when you are outside for a long time.
In Team Outdoor Buddies, Magnus is primarily known as the runner who likes to choose those long, bizarre and beautiful multi-day races – the ones that test both his brains, navigation skills and humor.
He has run several of the world's most respected and demanding ultra-adventures, including:
Dragon's Back Race – iconic ridge in Wales
Spine Race / Spine Trace – British winter classic along the Pennine Way
Oslo–Bergen Trail – Norway's wilderness from east to west
Tor des Géants – 330 km and 24,000 altitude meters in the Aosta Valley
Kullamannen – Swedish ultra-classic with a lot of feeling
Cape Wrath Ultra – eight-day Scottish wilderness adventure
Rovaniemi Arctic Winter 150 km – extreme cold and self-sufficient winter running
Ultravasan (Sweden) – Swedish ultra classic on historic ground
Uka Pain – 100 miles race in the valley forests
Magnus also managed to hold an FKT on the Kungsleden trail – before other adventurers noticed and set out to chase the record.
Running is his great love, but it's far from the only thing he does. Magnus is also:
Cyclist – both mountain bike and road bike
Skiers – long-distance, cross-country and top-end skiing
Multi-day enthusiast – always ready for the next big trip
It's the combination of movement, nature and stillness that makes him always yearn to go outside.
Magnus is not only part of Team Outdoor Buddies – he is also one of the people who meets customers in the store in Åre. He knows how to use the equipment because he uses it himself, often and in all kinds of weather.
This is quickly noticeable in the conversations:
If you ask Magnus about running shoes, sleeping systems or ski packages, you won't just get information - you'll get experience , honesty and a lifetime of learning outdoors.
